Description
Some of the things we’d like you to do:
- Build a deep understanding of marketing plans and their objectives to help account teams build comprehensive measurement, and test & learn plans
- Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
- Recruit, manage and mentor analytical resource, ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
- Lead the creation of clear, robust and thought-provoking campaign reviews and insights
- Work with Account teams to help define the correct questions to get under the skin of campaign performance and then interrogate data sources to deliver the answers
- To help deliver “best in class” analytical capabilities across the agency with the wider analytics team, including the use of new methods, techniques, tools and systems
- Develop innovative marketing campaigns and assist clients to define objectives
- Lead the conversation with measurement partners and creative agencies for campaign execution
- Degree from a top-tier College, Bachelor above or equivalent (preferably numerical)
- Experience working in a data based role
- Experience managing a team and ability to delegate effectively
- Expose to measurement of both Direct Response and Brand Awareness campaigns
- Experience in market mix model or media measurement is required
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills